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MicroStrategy rebrands to ‘Strategy’ after posting a $670M Q4 Bitcoin impairment loss

Ankish Jain
February 6, 2025
microstrategy-rebrands-to-‘strategy’-after-posting-a-$670m-q4-bitcoin-impairment-loss
MicroStrategy rebrands to ‘Strategy’ after posting a $670M Q4 Bitcoin impairment loss
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MicroStrategy, now known as ‘Strategy,’ reported a staggering $670M impairment loss in Q4, mainly from Bitcoin. Yet, despite the hit, it continues accumulating BTC, believing in its long-term value. MicroStrategy has officially rebranded as Strategy. Announced on Feb. 5, the…

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