Browsing Tag
Media
15 posts
Crypto-native media lost 33% of traffic in 2025 as crypto became easier to follow without it
Last year, traffic to crypto-native media fell even as activity across the crypto economy remained strong: stablecoin liquidity…
Can Outset Media Index (OMI) data be trusted for media planning?
OMI introduces unified methodology combining multiple data sources to improve media planning insights. OMI structures data from sources…
Asia’s crypto media market tightens as majority of traffic concentrates in fewer than 20 leading outlets
Asia’s crypto audience has made a decisive shift: they’re no longer relying on algorithms to tell them what…
Trump Media posts $54.8m loss amidst major crypto plays
Trump Media’s net loss highlights the high costs of its ambitious expansion, even as it deploys capital into…
Cointelegraph’s traffic was destroyed by Google’s algorithm and crypto media is in trouble
A data-driven analysis of Cointelegraph’s traffic collapse and the shifting algorithmic forces redefining visibility in crypto media. Even…
LATAM’s crypto media top tier collapsed from 6 outlets to just 1 in Q2
Latin America’s crypto media ecosystem collapsed in the second quarter of 2025. The region previously boasted heavy competition…
63% of Eastern Europe’s crypto media lost traffic in Q2, but standout growth and new channels signal opportunity
Outset PR’s Q2 2025 Eastern Europe report shows 63.1% of crypto-native outlets lost visibility despite strong market gains.
Bitcoin harmful to the environment, or not? Opinions vary, truth is singular
The level of Bitcoin mining energy consumption is on par with that of some countries. This statement is…
WLFI denies media reporting, calls it ‘politically motivated’
World Liberty Financial, a DeFi project associated with the Trump family, has denied recent media reports, calling them…
Cookie3 and Chainwire partner to measure press release impact on-chain
The Web3 user analytics platform Cookie3 announced a partnership with the blockchain press release service Chainwire on Jan.…
